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SMK Tennis x FURA

The Annual Royal Sporting Event in
Abu Dhabi
The annual tennis tournament founded by HH Sheikha Shaikha bint Mohammed bin Khalid Al Nahyan and held at the private marina of HH Sheikh Saeed bin Hamdan Al Nahyan, presented it's 14th edition in lead sponsorship by FURA Gems.
Scope:
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Creative Concept
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Program Planning
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Stakeholder Management
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Event Execution
Highlights:
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Guests: 1,300+ over 2 weeks
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Royal Visits: 6 Abu Dhabi Royal Members (Al Nahyan)
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Activations: 4+ activations in and out of the pavilion
What Our Clients & Partners Say About Us
Proven Success
"Leading DRIFTX, this mega project, from concept to execution with remarkable precision. The MD‘s ability to coordinate multiple stakeholders ensured seamless integration of key program elements. With her expert project management, strategic planning, and problem-solving skills, DRIFTx was executed flawlessly, delivering an impactful experience for all attendees."

Abdullah Al Ameri
Chief of Staff, Space 42 Bayanat, Abu Dhabi
"The leadership and expertise in event management were invaluable in orchestrating Google’s bespoke events in Dubai and Riyadh around Generative AI for Google Cloud. Working closely with the local marketing teams, each event was meticulously planned and executed to align with our objectives. The proactive approach, attention to detail, and ability to adapt made the entire process seamless, resulting in a highly engaging and successful event series."

Janina Perreira
Enterprise Marketing Manager,
KSA & UAE, Google Cloud
A trusted and highly valued partner to the SSHEQ functions, demonstrating professionalism, commitment, and exceptional coordination skills across a range of strategic initiatives. The MD has played a pivotal role in the development, publication, and communication of the Company’s ESG Report, while providing significant support in stakeholder engagement, policy implementation, corporate communications, and employee engagement programs.Their ability to manage complex communications projects, coordinate diverse stakeholders, and drive initiatives to completion has supported key organizational objectives. A proactive approach, attention to detail, and collaborative mindset have strengthened the delivery of important initiatives across sustainability, governance, and employee engagement.

Louis Nel
Group HSSEQ Group Director,
DUTCO Construction
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